There is something incredibly grounding about pouring a spoonful of mustard oil that you know comes directly from a farmer’s field in Rajasthan. For me, it is not just about cooking it is about connection.

I have had the privilege of walking through those golden mustard fields, meeting the farmers who grow the seeds with care, and seeing how the oil is traditionally cold-pressed without a trace of chemicals. It is a process steeped in tradition, patience, and honesty.

What makes me smile most is how we have helped bring this oil into homes through thoughtful packaging. I remember when we first designed the bottle simple, clean, and rooted in the promise of purity. The label reads “शुद्ध सरसों का तेल गाँव से” a quiet but powerful reminder that this oil has a story, and it begins in the hands of someone real.

This is not just mustard oil it is my way of honouring rural livelihoods, of valuing what is local and pure. Every time I see a bottle with the Divavi logo on a city shelf, I feel a deep sense of joy. Because behind it is a farmer, a village, a dream, and I am grateful to be part of this journey.