Branding the Flavours of Hills Divavi’s Journey with Gullak

As part of “Gullak”, an initiative by the Government of Uttarakhand, Divavi Gaon Ka Bazaar proudly engaged with rural entrepreneurs across the hills. This platform gave us the opportunity to interact directly with grassroots producers, understand their challenges, and co create solutions.

One highlight was our collaboration in the branding and marketing of Herbal Tea, the region’s renowned Badri Ghee and homemade Apple Chutney, crafted by local women using traditional recipes and fresh produce from Uttarakhand’s orchards. By refining packaging, storytelling, and market access, we helped turn this local delicacy into a market-ready product celebrating the flavours of the hills while empowering rural livelihoods through visibility and value.